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Hubspot Powerpoint Slideshare Templates

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hubspot

Transcript: The importance of tagging, timing, and testing your content Yajaira Tejeda Tagging Tagging When using a social handle or username of a person or business in your post or your photo. Details Tagging Not as beneficial on LinkedIn, Pinterest, Google, or Youtube Beneficial on Facebook, Instagram, Twitter. Could gain brand exposure Timing Every audience is different time zone region marketing goals Timing U.S.= alternate between Eastern and Central time zone Outside of the U.S. = research audience to choose time zones Recommended Recommended Facebook Instagram Twitter LinkedIn Pintrest Saturday 8-11 p.m. Friday 3 p.m. 1-4 p.m. on weekdays 12- 1 p.m. on weekends Monday & Thurs. anytime other than 3- 4 p.m. Anyday 9 p.m. & 8 a.m. (video) Anyday 12-3 p.m. & 5 p.m. Tuesday & Thurs. 7:30 - 8:30 a.m. & 5-6 p.m. the lunch hour (noon) Test & Tweak Content Testing your content Learn which social media the audience engages with Which post timing and frequency fits best What types of post have the most engagement AP Style Tip S for seasons : Seasons should not be capitlized, unless used in a title. I went to Disneyland during the summer/Summer ? Activity Activity summer Michael Phelps won five gold medals at the summer/Summer Olympics in Rio. Summer Thank you!

Types of Presentations

Transcript: "Bad Presentation". Morrow, Elliot. Photograph. Cup.li. n.d. Web. 15 February 2014. Hall, Sharon."19 Free Presentation Tools to Wow Your Audience". The Daily Egg. 28 May 2013. Web. 15 February 2014. "PowerPoint Logo". Illustration. Trinity College Dublin.n.d. Web. 15 February 2014. "Screenshot of Microsoft PowerPoint for Mac 2010." Screenshot. Wikipedia. 15 November 2010. Web. 15 February 2014. "SlideShare". Loof, John. Screenshot. LinkedIn. 5 December 2013. Web. 15 February 2014. "SlideShare Logo". Illustration. Hubspot. 7 August 2012. Web. 15 February 2014. "Zoho". Illustration. Biznes Pakiet. 13 September 2011. Web. 15 February 2014. Types of Presentations Slide Share PowerPoint is a tool to create a complete presentation. It gives you everything you need to produce a professional-looking presentation. Besides typing text, it offers drawing, graphing, and tools such as slide animations. These things are all designed to be easy to use and learn. PowerPoint is especially useful when you want a professional or business presentation. Zoho Show Example I hope this picture doesn't apply to anyone It really depends on what you are using it for! All of these programs are great for different purposes. PowerPoint Example There are so many options! Which should I choose? So, Which is Best? Power Point Zoho Show is easy to use for anyone familiar with PowerPoint. It includes master slides, templates, customization, the ability to insert video and images, transitions and animations. You can also edit images and build flowcharts. Zoho Show is useful for presentations that aren't quite as formal and need to be more interesting, such as a school assignment. Zoho Show Works Cited In SlideShare, you can import a source file from PowerPoint, Word, PDF or other formats (and you can also import video with the paid pro version). Then you can edit your presentation in ways such as adding video in order to make your presentation more interesting. Then you can share the presentation online. This is useful when you want an easy way to share a presentation with a lot of people. Well, although there is a plethora of different options to choose from when making or adding to a presentation, they all have pros and cons. Today we're going to talk about PowerPoint, Slide Share, and Zoho Show. SlideShare Examples

HubSpot

Transcript: Background Information NEW TIMES NEW MARKETING NEW STRATEGY Web 2.0 Web 1.0 Information is read-only to users. The website displays a large amount of news and information to viewers, who are simply receiving and using information. Web 3.0 Artificial Intelligence Machine learning User's profile Smart recommendations Web 2.0 1. Bilateral Communication: Information is readable and writable for users. Users obtain content through the Internet and produce new content to share on the platform. 2. Current Development: At present, the Web 2.0 period has entered a relatively mature and active stage, which provides a unique development environment for digital advertising and marketing. Evolution of the Periods: What is Web 2.0? 2000-2010 2020-Future Web 4.0 1990-2000 2010-2020 Comparison Inbound vs. Outbound : Which is More Effective? Inbound Marketing Inbound Marketing: Pros and Cons ADVANTAGES DISADVANTAGES  Cost-Effectiveness  Effect Delay  Accurately Reach Target Audience  Establish Long-term Connections  Build Brand Image and Reputation Technical Support Requirement  Difficult to Quantify Return “Information Silo” COMPANY OVERVIEW Company Overview Founders Founders: Halligan and Shah 1. Two founders met at the Massachusetts Institute of Technology. 2. After graduation, Halligan was engaged in technology investment while Shah was engaged in software R&D. 3. After the winning combination, HubSpot was established in 2006. 4. Halligan became the CEO and served as the evangelizing front man. 5. Shah became the chief software architect and focused on product development. Incorporation History HubSpot Development History 2020 2007 2009 Complete series A round funding and launch the V1.0 product. HubSpot has over 100,000 customers. HubSpot has over 1,000 customers. 2006 2008 2014 Complete series A round funding and launch the V2.0 products. List on the New York Stock Exchange. Build an inbound community. Business Canvas Business Canvas: How HubSpot Operates Customer Segments Value Propositions Channels Focus on medium and small enterprises, as well as expand large enterprises. Provide a cloud-based marketing and sales software platform that enables business to deliver inbound marketing. Attract leads through inbound marketing; Weed out 50% leads; Rate the remaining 50% leads. Customer Relationship It’s important to maintain a good relationship with customers so that they can purchase services continuously. Key Activities Create traffic; Analyze and qualifying leads; Close the sale. Revenue Streams Key Resources Subscription: the SaaS pricing strategy; Professional service: the pay-per-use pricing strategy. Continuous novel content of inbound marketing; Easy-to-use software service. Key Partners Medium and small enterprises; IaaS service providers. Cost Structure Variable costs such as CAC and service cost, and fixed costs such as software platform setup costs. Problems Identification Statement of Problems Analysis Profit Breakdown Variable Cost Slow Growth In Customer Size Profit = Revenue - Costs Owner Ollies Markter Marys Fixed Cost B2B Non-CMS CMS B2C Decomposition Pricing Strategy for Ollies and Marys HubSpot Owner HubSpot Marketer Ollies Marys Target Customer $500 $500 Consulting Fee at Start-up $500 Monthly Ongoing Fee $250 Cost = Fixed Cost + Variable Cost Network Infrastructure building, R&D, etc. Cost: Different CAC For Different Customers Owner Ollie: $1000 Markter Marys: $5000 Customers: Owner Ollie and Marketer Mary Owner Ollie Marketer Mary Definition Small Businesses Marketing Professionals % of customer portfolio 73% 27% Requirement Analytics And Reports Simple Solutions Churn Rate 4.3% 3.2% Low CAC High High Low LTV Customers: B2B and B2C B2B B2C 68% % of customer portfolio 32% 3.3% Churn Rate 6.0% New Users Towards Web 2.0 Sophisticated Users Greater Smaller Value Deriving From Inbound Marketing Customers: CMS and Non-CMS CMS Non-CMS Definition Customers who hosted with other companies Customers who hosted their websites on HubSpot’s content management system High Churn Rate Low Note: 2009, 13% of the Ollie Owners are CMS customers, and 2% of the Marketer Mary are CMS customers. Problems Three Problems Need to Be Solved 1. What customers should HubSpot target ? 2. According to our target customers, what's the pricing strategy and product strategy ? 3. How to attract new customers: outbound marketing or inbound marketing ? FROM SOLUTIONS From Solutions To Strategy TO STRATEGY Target Customer Target Customer: Focus on Marketer Marys Business B2B Ollies B2B Marys #Ollies: 694 #Marys: 255 Assumption: B2B : B2C = 1:1 B2C Ollies B2C Marys Size Revenue Model Assumptions Growth Rate: As penetration rate increases, growth rate will fall. Customer Size Ollies Marys 141% 200% < 10000 120% 80% (10000, 50000) 80% 50% (50000, 100000) 50% 30% (100000, 200000) Revenue Model Assumptions Churn Rate: Calculated from the case material. Bankruptcy Rate: Assume each year, 1% Marys go bankruptcy and 10% Ollies go Revenue

PowerPoint Game Templates

Transcript: Example of a Jeopardy Template By: Laken Feeser and Rachel Chapman When creating without a template... http://www.edtechnetwork.com/powerpoint.html https://www.thebalance.com/free-family-feud-powerpoint-templates-1358184 Example of a Deal or No Deal Template PowerPoint Game Templates There are free templates for games such as jeopardy, wheel of fortune, and cash cab that can be downloaded online. However, some templates may cost more money depending on the complexity of the game. Classroom Games that Make Test Review and Memorization Fun! (n.d.). Retrieved February 17, 2017, from http://people.uncw.edu/ertzbergerj/msgames.htm Fisher, S. (n.d.). Customize a PowerPoint Game for Your Class with These Free Templates. Retrieved February 17, 2017, from https://www.thebalance.com/free-powerpoint-games-for-teachers-1358169 1. Users will begin with a lot of slides all with the same basic graphic design. 2. The, decide and create a series of questions that are to be asked during the game. 3. By hyper linking certain answers to different slides, the game jumps from slide to slide while playing the game. 4. This kind of setup is normally seen as a simple quiz show game. Example of a Wheel of Fortune Template https://www.teacherspayteachers.com/Product/Wheel-of-Riches-PowerPoint-Template-Plays-Just-Like-Wheel-of-Fortune-383606 Games can be made in order to make a fun and easy way to learn. Popular game templates include: Family Feud Millionaire Jeopardy and other quiz shows. http://www.free-power-point-templates.com/deal-powerpoint-template/ Quick video on template "Millionaire" PowerPoint Games Some games are easier to make compared to others If users are unsure whether or not downloading certain templates is safe, you can actually make your own game by just simply using PowerPoint. add logo here References Example of a Family Feud Template PowerPoint Games are a great way to introduce new concepts and ideas You can create a fun, competitive atmosphere with the use of different templates You can change and rearrange information to correlate with the topic or idea being discussed. Great with students, workers, family, etc. For example: With games like Jeopardy and Family Feud, players can pick practically any answers. The person who is running the game will have to have all of the answers in order to determine if players are correct or not. However, with a game like Who Wants to be a Millionaire, the players only have a choice between answers, A, B, C, or D. Therefore, when the player decides their answer, the person running the game clicks it, and the game will tell them whether they are right or wrong.

Hubspot

Transcript: Our Recommendations Cons Don’t Stay as Long Looking for Quick Fix Smaller Monthly Payment ($250) Pros Stay Longer More Money to Spend High Retention Rate (96.8%) Larger Monthly Payment ($500) “Likely to get to success faster.” “Get to know our [target] customers, understand them, and then ace the product.” “Different customers speak different languages and have different needs.” Cater software to target market, which would increase customer satisfaction. Main Problem # 2 Product If HubSpot chooses to make the target market more focused, we must make two decision regarding who to target: Marketer Marys vs. Owner Ollies B2B vs. B2C #5 Continue to target all customers. Stay with the HubSpot longer. Create buzz within their sector. Switching to B2B focus will result in smaller loss of acquired customers. Recomendations Cost to Acquire ($1,000 vs. $5,000 for Marketer Marys) Shorter Selling Cycle 73% of Current Customers Low Churn Rate (4.3%) Larger Potential Customer Base Reasons for Eliminating Solution #5 Why HubSpot Should Choose B2B Pros Cost to Acquire ($1,000) 73% of Current Customers High Retention Rate (95.7%) Derive Greater Value Larger Potential Customer Base Main Problem # 1 Start Up Price: $500 (Includes 4 hours of consulting) Monthly Rate: $250 per month Incentive to Stay: For every 11 consecutive months a company stays subscribed to HubSpot, they will get the 12th month free. Incentive to Buy: If a customer purchases 8 hours of consulting, they get a 9th free. Half the potential target market. 32% of current market. Longer decision-making cycle. Larger churn rate. (6.0%) Much more educated on Web 2.0. (May think some items are too basic.) More money to spend. Possible Solutions Whether we can solely rely on inbound marketing effort. Main Problems Marketer Marys If current pricing strategy is appropriate to entice new customers. Promotion Implentation Plan Whether to change the target market in order to be more focused or to continue operating as in the past. Why HubSpot Should Choose Owner Ollies Blogs We Suggest vs. vs. Total of Owner Ollie's (<25) is still a greater potential target market even though some of the medium companies (those 20-25) should be taken out of the total Marketing Mary's (>25). B2B Caitlin Gribbons Liz Terchunian Questions? B2C Price SaaS (Software-as-a-Service) Cater software to Owner Ollies Simplify Offer more templates (websites, blogs and social networking sites) More detailed explanations of how to analyze results Product Life Cycle Further Advantages of Owner Ollies Practice What You Preach – Inbound Marketing YouTube Customer Campaign Launch Create a Presence at Business Schools and Entrepreneur and Social Media Conferences Tweet Tip of the Day Place Maintain a strong presence all over the internet. Website (Primary Place) Can Promote Website Through: Facebook Twitter Blogs (Entrepreneur, Social Media, Technology, Innovation) Half the potential target market. 68% of current market. Shorter decision-making cycle. Smaller churn rate. (3.3%) Need education on inbound marketing. Derive greater value from inbound marketing. Use a Focus Strategy Solution #3: Owner Ollies and B2B Update Software More User Friendly Focus on Web 2.0 Basics Increase Inbound Marketing Cons Cost to Acquire ($5,000) Longer Selling Cycle 23% of Current Customers Smaller Potential Customer Base Main Problem #3 Examples of Tweet Tips Details of Problem #1 HubSpot needs to decide: Owner Ollies

HubSpot

Transcript: Detroit Labs OnSite Growing our CoLabs community Background SEO Personas Topic Clusters Candidate Journey Pillar Page: How to Grow as a Developer DetroitLabs.com CoLabs Landing Page Work and Outcomes Work 18 emails 1 Event 4 landing pages 66 Social media posts 13 Associated blog posts 2537 CTA Views 96 CTA clicks 135 influenced contacts 67 Inbound Subscribers Outcomes Values How this work reinforces our values Community Growth Team Opportunity Did you do something new and cool on your project? Do you want to learn something? Did you mentor someone? Did you learn from someone? Did you handle a client question well? Do you know too much about something? How You Can Help How You Can Help

HubSpot

Transcript: Vendor Analysis Overview Anticipated Launch - January 2018 Capabilities Email Automation Email Blasts Manage multiple Social Media Accounts Create Landing Pages (Responsive) Create Forms (Responsive tailored to user) Integration with Vitals And More Overview Email Automation What is the Goal? Email Automation Stay top of mind to the consumer during the shopping process Build Trust / Relationship Paint us as the Authority In Senior Living Show the lifestyle Email Blasts What is the Goal Email Blasts Make it as easy as possible to send out emails to the database Eliminate the need to use constant contact Advantages We can A/B Test workflows to determine what is working and what isn't. Utilize the integration with Vitals to get data straight from the website. Grow with Hubspot. Test dynamic forms with people who've already visited the site already. Advantages Costs Costs Tentative Schedule Tentative Schedule

Hubspot

Transcript: Target B2B customers Create Detailed Personas Owner Ollies: 73% Marketer Marys: 23% B2B or B2C Increase Sales Force for Most Profitable Customers Go public Drivers to Current Situation Brian Halligan, CEO Dharmesh Shah, Chief Software Architect Creating the Ideal Clientele Alternative Recommendations 50% 50% Competitors Customers Provide free software to small businesses Offer free trial of CMS Target large companies at a premium price Keep SaaS pricing model Creating the Ideal Clientele Developing Software Price Points HubSpot Ads Long-term contracts SEO as a separate service Company Overview HubSpot Ads Marketo Pardot Salesforce S: Thought Leaders W: Churn Rates O: Mary Marketers T: Market Shares Lost Create, measure and leverage ads for inbound marketing Know which ads convert the most leads and customers Build great ads that support your existing campaigns and track ROI down to the keyword Software as a Service Competitive & Fast Paced Culture Market Leaders Inbound Marketing Timeline Only reaching out to 50% of leads Define Target Customer Mix Pricing Model is expensive Customers Churn Low Understanding 18 month mark Reassess pricing model Highly diversified leads due to nature of inbound marketing What is Inbound Marketing? Final Recommendations Developing Software Price Points 1 YEAR: Grow Marketer Marys from 23% to 50% 2 YEARS: Software Imrovements Diversfy Customers Categorizes Target Most Successful Clientele 5 YEARS: Bring 5,000 Customers In bounds

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