Company Portfolio
Transcript: http://www.thecoca-colacompany.com/ourcompany/the_cocacola_system.html http://en.wikipedia.org/wiki/Coca-Cola www.cokeconsolidated.com/ dailybayonet.com/2011/10/coke-trades-red-for-white-to-go-green/ agreenliving.net/coca-cola-is-a-company-setting-a-green-example/ Quality 3.What is the importance of their role? a.Coca-Colas bottling partners are responsible for producing, packing, distributing, and merchandising Coca-Colas products worldwide. They work closely with the customers to carry out localized marketing plans developed in partnership with the Coca-Cola Company. Coca-Colas nearly 275 bottling partners worldwide range from international and publicly-traded businesses to small, family-owned operations- the vast majority of which are not owned or controlled by The Coca-Cola Company. "We take the environmental impacts of our business seriously." "Our business has a role to play in leading efforts to protect and preserve the planet for our generation and for generations to come. We focus our efforts on the areas where we have the most impact abd, therefore, the most opportunity. Within our manufacturing process, these areas include water, packaging, energy use and emissions." 1.Who are they? The Vision a.Coca-Colas customers sell their products to consumers like us, who enjoy more than 1.7 billion servings a day. 2.What Do They Do? 1.Who Are The Bottlers? •People: Be a great place to work where people are inspired to be the best they can be. •Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. •Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. •Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. •Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. •Productivity: Be a highly effective, lean and fast-moving organization. The first ever recyclable PET plastic beverage bottle made partially from plants. PlantBottle packaging looks, functions and recycles just like traditional PET plastic, but does so with a lighter footprint on the planet and its scarce resources. Honored at 2011 Edison Awards for Best New Product - Sustainable Packaging. Winner of prestigious DuPont Award for Packaging Innovation Meet the Customers 1.Who Are The Customers? 3.Why Is Their Role Important? Coca-Colas substitution of renewable plant-based material for fossil-based petroleum resources in making PlantBottle packaging provides for a reduction of potential carbon dioxide emissions associated with end-of-life destruction of the package as compared to a conventional 100% petroleum-based bottle, because some of the carbon atoms in PlantBottle packaging come from a renewable source, sugarcane, and emission of those carbon atoms would be offset by the next sugarcane crop’s use of carbon dioxide in the plant’s photosynthesis process. Coca-Colas work to understand the full range of carbon impacts associated with PlantBottle packaging as compared to traditional 100% petroleum-based PET plastic bottles continues. Coca-Colas is working with leading experts and thinkers on the subject. Coca-Colas will update their work in this area on this website so that the carbon footprint of PlantBottle packaging is known. a.Coca-Colas customers are grocery stores, restaurants, street vendors, mass merchandisers, convenience stores, drug stores, movie theaters and amusement parks- among others. Mission, Vision & Values Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth. Meet the Bottlers Many people do not realize the distinction between the Coca-Cola Company and their bottling partners. Their bottling partners play a critical role in the Coca-Cola system as the producers and distributors of nearly 500 beverage brands and are the main connection with their customers. Their Mission Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions. •To refresh the world... •To inspire moments of optimism and happiness... •To create value and make a difference. Worldwide, The Coca-Cola Company in No. 1 in sales of sparkling beverages and juices and juice drinks, as well as No. 2 in sales of sports drinks and No. 3 in sales of bottled water. It’s the customers that are largely responsible for their unrelenting success. KORE, or Coca-Cola Operating Requirements, guarantees the highest standards in product safety and quality, occupational safety and health and environmental standards across the entire Coca-Cola system by outlining clear requirements for the policies, specifications and programs that guide the operations. With endorsement from leadership throughout the Coca-Cola system,
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